About The Card Club

My name is Kelly and I love beautiful stationery.  I am the founder of The Card Club, an Australian online store specialising in beautiful greeting cards and stationery.

Based in Sydney, The Card Club serves customers all across Australia, offering a carefully curated range of affordable greeting cards, gift wrap, bookmarks and paper goods for birthdays, sympathy, weddings, anniversaries and everyday moments. With over 1,000 products available, there is something for every age, style and occasion.

The Card Club features designs from Lilac Tree Designs, Flamingo Paperie and Phoenix Trading, along with selected ranges from trusted suppliers and independent artists, with a strong focus on quality materials and thoughtful design.  Most of our products are created in collaboration with artists and produced with an emphasis on eco-friendly and sustainable practices.  Added to this mix, The Card Club searches out Australian artists and includes a curated mix of local designs including artists such as Janece Callaway and Ali Regan.

My journey with cards and paper goods began in 2010 as an independent trader with Phoenix Trading, selling greeting cards through markets and direct sales. Phoenix Trading was the largest direct selling card company in the world and operated for more than 22 years. When Phoenix Trading closed in 2017, Flamingo Paperie was created to continue its tradition of beautiful, high-quality cards at affordable prices. In 2022, Lilac Tree Designs emerged from this legacy, continuing the same values of exclusive artwork, independent artists and sustainable production.

Today, The Card Club brings together the best of these experiences — offering modern, stylish greeting cards and stationery that people are proud to send and thrilled to receive.

You can follow The Card Club on Instagram at @thecardclubaus to see new releases, seasonal collections and stationery inspiration, or join our newsletter to become a Card Club member and receive special pricing, early access to new products and exclusive offers.

And occasionally you’ll also see Miss Daisy, our much-loved mascot — a Malt-Zu (part Maltese, part Shih Tzu) who oversees operations from the comfort of home.

Thank you for supporting our business and for helping keep the tradition of sending cards alive.